Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

Some issues ought to be addressed prior to choosing your law practice software:

1. Ask yourself: where, when, what and who?
2. Is it the appropriate one for your management?
3. Who will be in charge of it?
4. Is it safe?

1. Ask yourself: where, when, what and who?

Where should it be installed: in servers at premises or over the internet? The first means that  its maintenance, servers, newer and better equipment, its all up to you and your firm; while as the latter all is lodged on servers in data centers and all maintenance and backing up is up to the vendor. Being the experts as they are it stands to reason this is the best choice.

When: What’s the firm budget to invest on such a  solution? The best and cheapest? Wrong! The app’s quality should match the needs of your practice. It’s better to start up with a simpler and leaner one rather than one that enables with lots of features but doesn’t meet your needs.

What: or which are your actual demands from the application? Since no software will ever solve all your problems, you’ll need to sort out it will manage for you. Is it the financial aspect of your firm? Is it he matters? Or just the office’s documents? All of the above?  There is no success without planning.

Who: once you have the  answers for the questions above, you are ready make your choice from the offer that is out there.

2. Is it the appropriate one for your management?

This question may sound a bit odd, but is has to be your own practice to dictate what are the goals to your choice of software rather the other way around. Don´t believe the hype that says that software will do it all. Pin pointing the needs in your firm will give a clear vision of what the software will handle for better results.

3. Who will be in charge of it?

It is of the essence that someone at your firm (one familiar and keen to IT) be in charge and trained to deal with the chosen app. It will not be enough that co-workers with management functions are trained to use it. Someone with a knack for IT and with law qualification is the ideal one for the job.

4. Is it safe?

Before signing up for any app, check out the following:

• Where the servers are based at?
• What are the its safety features?
• What are the requisites for your firm to access the data center?
• Should you cease the contract to using the app, how will all your data be retrieved?
• Be sure that you only sign up for the minimum services.

These and other questions are  valid when installing  software in your premises:

• How is the backing up made?
• Is there external backing up?
• How many licenses are there in the cost, for installing?
• How much will the invest cost?

Finally, I leave some tips that apply to any software:

• Always check whether or not a new client is already registered in the system.
• Do not type with just higher case, use both high and low.
• Log in the most data possible.
• Avoid misspelling and grammar glitches.
• Pdf or word format for annexed docs.
• Passwords should be altered after a given time.
• Passwords should be at least 6 characters long containing letters, numbers and special ones i.e.   #=)$(%/&
• Deadlines, tasks, diligences and so on must be logged in and scheduled so they can be searched using an array of easy and intuitive filters.
• Never forget to click the SAVE button.
• Submit data that will reflect on future reports. Logging in data just for the heck of it is a waste.
• Pay special attention when selecting data from the app’s boxes and/or columns. The mouse wheel may play tricks on you.
• Always have more than one access to the Internet at your office.
• Always save and back up the way your vendor advises to.
• Many solutions automatically issue reports. Make the most of this feature and always check data up before printing.
• Make a daily use of the app you’ve chosen. Have it running at all times and submit the most data possible.
• If by any chance you can not access the system or any feature within it, take it easy and contact the system administrator or who’s in charge of it at the office. There might     be different levels of clearance.
• How’s the client support? Does the vendor charge you for it? Do not overlook this point.

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

A lot has been said on managing law firms, on how they need to organize and prepare present today’s market, etc.

Management is a wide, true and assertive word. Not the answer to everything, though.

Law practice management is like an adjective in a sentence, it needs a subject and a verb. How so?

Subject: What is the point on talking about standard procedures and results analysis when those in charge of the firm are not doing their homework? Management ought to be the first ones to be involved in any firm evolving process. They will be the driving force so all staff see changes in a serious, willing and respectful light.

Managing stands for assessing internal procedures, reviewing and change whatever it needs so the business  may thrive. This calls for the presence of all partners in this process. Executive tasks can be delegated, however, strategic ones are to be set by those who take all risks and sort the firm out i.e. the partners. A tree alone does not a forest make, of course. Everyone at the firm must be in tune with the practice and its project. For that purpose, the subject (be it a leader, a partner or a manager) has to be a constant presence so it all comes into being.

Verb: if we have subjects (people willing to face up the challenge of changing) the first step is taken. But with no concrete action (verb) nothing happens. It’s a basic law of physics: for something to leave it’s inertia something must alter that.

So, what actions are taking you presently on your practice? At least, you should invest on:

• Law marketing;
• Social networks;
• Proper software.

One has to be connected to today’s market (law marketing) and present/future market (social networks), as well as, to IT as an edge in your business (more productivity with less people by managing data).  It not enough for you to be the subject, you’ll need to have and to be the verb of change.

Adjective: it is what specifies and distinguishes within a sentence. That is exactly what management does. There is none without subjects nor actions. Even if a firm is formed with driven, self assured and leading people in the legal practice, without management all is doomed in presence of the demands of the present market reality. Management provides firms with quality, efficacy and productivity.

Those are the demands that the market wants to be met. How is your firm doing in this regard? Are the subjects who work with you driven and focused? Have you any planning for strategic results? Is management an edge at your firm? More than qualifying, management differentiates in today’s market.

To conclude, management has to go along with driven subjects and focused actions towards quality, efficiency and productivity in your practice.

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

When asking themselves this, everybody has in mind a software solution that does it all: it can manage matters, it organizes the firm, it will sort all that in your practice can be delt with in the cloud and still keep your business from fallling into chaos.

Foolishness!

Prior to solving the management of your office with a software comes the need to manage your practice.

What do I mean?

Any software solution will enable you with data, swift search (assuming it is provided with a comprehensive database), issue reports, etc. However, for a streamlined performance it will need for its data to be logged  within a certain logic and pattern. Reaching this implies that an advanced acquaintance with the app is a given, i.e. understanding its features, possibilities and actual implementation cost, so that an assessment of its cost/benefit ratio can be realized.

Some myths on legal apps are:

The complete solution

All app developers claim that their soltions are the bench mark of the market, they will meet all your practice needs. The reality is that apps will only do what they were programmed to and without an in depth try out,  there’s no way to find how suited for the task they are or not. Apps will enable you with countless resources that won’t do you any good if you don’t know how to make use of them or those resources are not suited for your needs.

Before buying software ask yourself the following:

• What is my area of business?
• What sort of data will be most usefull for my clients?
• Can I access and log data at any time, from any place (from my cell phone for instance)?
• What area the areas of my practice that the app will manage (matters, fiscal, documents, etc)?
• Can I afford to invest in an ideal software solution or do I have other priorities?

The point is, before thinking of apps you should actually be thinking of management.

Managing matters versus managing your office

This could be a blurry issue. Taking matter management for practice management. Dangerous blunder.

Managing matters is a part of the legal practice. But that’s what it is: a part. Lawyers ought to be a part of their clients businesses, part of their decision making by acting preventively. Matters are important but not the sole purpose of your practice.

If they’re not your only goal, why turn them into the core of your office? No way. You got to manage  finances (bills to pay, invoices to receive, cash flow, costs, etc), e-documents (digitize everything, contracts, bills, etc)  clients and prospects management and so on.

If you still think that there is no app for that, you must have been out of the Earth for the last years. The market has to offer solutions that will serve for general office management and not just concerning matters. Don’t be dazzled with matter management, for it needs to be a complete one in order to be effective.

Implementation

This where lots of firms lose money. Believing that an app will solve all their problems, lawyers leave to the people in charge of implementing, fundamental decisions about their practices.

Not to demerit IT consultants and pros, however very few of these take business management really into their interest. The success of their app implementation in your office is their actual concern. How the data is going to be managed and used is not their aim.

This is the real issue here. Management comes before any sort of app implementation. Sort what routines in your firm are the most suited for the present reality and within a year’s time. You’ll have to know what an app can do, to assess it in your firm’s daily practice.

Once you’ve got this down, IT people can come over to train you and your employees, to implement and check on the reports that your management has previously determined and so forth.

To conclude: software will have to work for your firm and not be it to set what can be done or not. You paid for it, it should be working for you and not the other way around.

To be or nor to be web-based

Some by fear, others by prejudice and others by being oblivious of it, do not use wed-based software.

I am totally for it. More good than bad (if any) comes from it. Available from anywhere (even from your cell phone) you have data, documents, court sentences all within the reach of a LAN connection.

Is it safe? Quite safe. A hefty effort is put into web safety. To be true they invest more into safety than any one single law firm would. It is their business to be safe, isn’t it? And yours is to practice law.

So, is there such thing as “the perfect app for the legal practice”? Of course there is, but it is up to you and not to the app to say so.

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

What would become of us without the time we have?

We keep complaining about having not enough time, but we only worry with what we have to do, not with time itself.

Worrying with tasks alone, leads to the conclusion that there’s lots to be done.

By looking objectively at the time we have, we come to find that we may more of it than we thought by dismissing useless actions that we only are aware of by taking time to manage time.

Having time doesn’t mean having nothing to do. It actually means that you have managed your time better so that work, pleasure and leisure are part of your daily routine. Here’s an article with an interesting reflexion on the subject:

“Time management

The simplest way to increase productivity is to manage your time better.  While many time management techniques sound like common sense, that does not mean they are easy to implement.

Start by identifying troublesome areas:

• How often are you interrupted?
• How do you manage disruptions?
• Can you section off blocks of solid work time?
• Do you make “to do” lists and prioritize them?
• Do you have a flexible work schedule?
• Do you complete your work during regular work hours?
• Do you micromanage?
• Do you take on all tasks yourself?
• Can you say “no?”

Plan how to avoid situations that can waste your time, including:

• Poorly completed work that must be re-done
• Phone calls, email, mail, casual office talk
• Lack of delegation or improper delegation
• Information that is not easy to find or use
• Too many review cycles or layers of approval
• Multiple meetings that aren’t useful
• Postponing your work
• Unclear goals or objectives
• Excessive paperwork
• Too little time and too much work
• Lack of authority to make decisions or too many levels of decision making
• Only dealing with crises
• Perfectionism
• Poor organization

Identify the time management techniques that will work best for you, including:

• Manage your stress
• Prioritize your tasks
• Organize
• Follow your schedule
• Avoid useless memos, travel, conversations, emails
• Don’t procrastinate
• Do the hard parts first
• Start as soon as possible
• Carve out blocks of time for important things
• Delegate wisely
• Give attention only to items that need it
• Don’t let others give up and pass off tasks on to you. Help them to figure out how to accomplish their own tasks, if necessary.

Effective time management begins with taking a single step.  Identify one or two action items from the list above, and start today.”

Now, do you honestly think you worry about time? If you do, just learn to manage it and turn your life around.

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

An interesting post by David Lorenzo on how to attract clients. Read it here.

Here are the 10 ways he proposes with a few comments:

• Be likeable:i.e. be thoughtful, kind, considerate. People are drawn to us when they feel related to. Cordiality and consideration have to be cornerstones on our practice.
• Think about the other person: a deal that is only good for you isn’t good enough. It ought to be good for both parties. By taking the client’s best interest at heart you’re adding value to your service.
• Do not lie: clients want to work with someone who is honest, ethical, and truthful. Lying will get you nowhere. Keep your website, blog and social network profiles truthful to your business. It will make a difference.
• Get yourself together:  People are attracted to people who are well dressed, well groomed. Don’t be just good, you’ve got to look good, too.
• Be real: Show interest on how is the client doing, ask about the family, the company, etc. People like that others show they care about them.
• Listen: you’ve got two hears and one mouth, use them in that same proportion. We all like to be listened to, we all like to talk, the real wisdom lies in listening more than talking specially regarding clients, though.
• Look for common ground: Clients ought to be able to find some common areas of interest with you, i.e. sports, friends, points of view. Having some common ground brings people together.
• Be humble: Do not argue over money nor attempt to win an argument. Just state your views plainly and avoid confrontation.
• Appear busy: Don’t the notion that you only have that one client. Though people like to feel special, if they get the notion they’re your only client it will make them suspicious of your ability. Let show the idea of how hard the work is and never say: ” Oh, that’s quite easy…” If it is so, why should they pay you for it?
• Be easy to approach:answer to clients’ questions. When clients ask you for information, give it to them. A simple information is just that: information.

These are common sense tips which, when used regularly on your practice may translate into profitability.

Give it a try.

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

“Efforts and courage are not enough without purpose and direction.” John F. Kennedy

This quote summons something fundamental in the present world: Where should I aim my ideas and energy at? More often than not we come up with brilliant ideas, wonderful goals that don´t leave the planning stage or even get to be written down.

Why is that? Though we have the labour force need, have the will and guts,  the know how for all to work out at times we forget to ask the way and we are left with no objective direction at all.

For instance, buying new facilities for our business headquarters. This is an input of great value appreciation for our practice. How can this be achieved with no financial planning that embodies a secure way to that end?

It sounds simple, not for most, though. Anyone can have dreams, growth goals and figure out the way to reach them. “Figure out” being key, here.

Here are three tips, towards that end:

1- Write down
2- Turn PDCA over
3- Be practical

Putting your goals into paper so you can always remember: prioritize and timing. If not there’s always the chance that parts of the planning and follow up are lost, etc.

PDCA - plan, do, check and act is an excellent way to put a plan into motion.

Be practical: sounds easy but it isn’t. Theory and practice have to be in sync on all that concerns the project, in order to be so. A holistic approach is needed i.e. a full comprehension of all risks, values and odds involved.

To conclude:

Searching the horizon is the first step. Getting there is up exclusively to which steps you set yourself to take…

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

“Before starting any changes, leaders must reaffirm goals and organization purposes” (Kaplan).

This statement aims at three key factors for companies:

1. Goals
2. Purposes
3. Changes

Let us run these items through in detail.

Goals: What are your firm’s goals? To be on the top within five years? To have the best team in two? To provide an excellent quality service? Words…words… Having goals does not mean having nice words written nor for people to pursue unattainable goals without any planning at all. Goals have to be within reach in short, medium and large terms. Real and palpable ones. Forget impossible numbers to be met within unreasonable time. Have a reality check.

Set your goals to stand a little further than what it is expectable, so that extra bit may act as an incentive.

How can any leader redefine any goals for their company if these are not clear enough within the company itself?

Purposes: What are your firm purposes? Growth? Sustainability? Making money? Purposes/goals can not be taken for results!

Purposes are the final reason for which companies strive.Its ideal. More than mere cold words, they are feelings and objective realizations.

With no purpose any enterprise is doomed to fail.

Changes: When goals are reachable and a company’s purposes are solid, all that it takes is for a leader to point a way: “It is very easy to command free man, just show them the path towards duty” (Marechal Osório).

If we want that changes do succeed we’ll have to fine tune our goals, to appreciate our purposes and base changing on deep roots and truth, reason and sentiment in complete sync.

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

Would you need 25h days to do all that you have to do? Lots of law professionals do. They put in 12, 14 hour days and still they get the feeling it’s not enough. The work keeps piling up. How come?

Just before you answer to that, read this: “Do we need more time? Or do we need to be more disciplined with the time we have?” – Kerry Johnson.

There’s only 24 hours in a day and that’s it. By law, we have 8h work days. We need time to work, time eat, time to sleep, time to be with our families, leisure time … you get the picture, we just need time. How can we juggle the time we have with all the our demands and needs? Three tips:

1. Prioritize
2. Delegate
3. Reserve time for yourself

Prioritize: This probably the hardest one for many of law professionals. Sorting priorities is hell when everything looks like it is due for ten minutes ago. Yet, a calmer look into it will let see that some are more urgent than others. In law practice, deadlines are always a priority for lawyers. Otávio Estaque, a Brazilian lawyer has this saying: “In this country, only lawyers are bound by deadlines”; still deadlines have priorities up until the 11th hour. Otherwise there more urgent priorities.

Try to set tasks into two groups: Strategic and Operative.

Strategic: contacting a client, new project, strategic alliance meeting, staff meeting, etc.

Operative: setting deadlines, calling suppliers and so on.

Strategic tasks always take the lead. But, you might wonder:” What if I miss a staff meeting already scheduled?” Of course you should not fail meeting any tasks set before hand. Nor should you pass any new business opportunities. If you are overloaded by operative tasks try the next step…

Delegate tasks and charges: This is a big burden on lots of managers, for they love to centralize saying they can’t loose control.

Centralizing is not the same as controlling.

One centralizes when you don’t trust anyone or you don´t want anyone else to do operative tasks. By delegating you are free for the strategic. Check if the operative tasks are realized, though. There isn’t much of a future if you centralize data, tasks and responsibilities on yourself.Be a team professional and profit from all the talent you’ve got working at your firm.

Delegate operative tasks. Give responsibility positions, so your firm may thrive on individual talents and not just keeping all to yourself.

Reserve time for yourself: many find this selfish or impossible to achieve given the busy lives they lead.

Take some time off, even if it is just half an hour a day for yourself. Give yourself a treat… and to your family. The firm will appreciate having a much fitter, more lucid and more market driven  employee.

Time for yourself is key. By doing that you are opening to new possibilities, to broaden your net of contacts and to bring new clients in.

To conclude, you only 24 hours in a day. It is up to you how to spend them. Make an intelligent choice, use your time wisely and you’ll gain on productivity and fulfilment. Being realized at your work is not enough. You should feel happy outside your job as well. The secret is inside of you, not outside. Think. Rationalize. Prioritize. Be yourself. This will lead to your professional success and your firm’s.

Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

Social networks are the media of the present. Articles, reports, no matter where, its all that’s talked about. Analogies are drawn between social networks, labour market, legal practice marketing and new means of communication throughout society at large.

The question underlying here is: are we ready? Maybe we are. Maybe we’re not.

In order to be prepared for social networks means more than just having your practice on those networks and updating it from time to time.

It means to interact within the networks.
It means to to keep up with what  is being debated and to intervene.
It means to dedicate time and subjects to those networks.

Is this what you do or do you just update your firm’s profile? Updating is a must but not enough. Making your practice known by your interaction, reflexions and perspectives on day-yo-day issues is important.

That’s right! Day-to-day issues.

There’s plenty of empty people out there on the networks, others are just looking for some notoriety, while others just want personal gain, that is for sure.

But, is that all there is? Surely not! More and more companies are recurring to social networks in order to reach out to their targets, to their market share.

One more time: just updating doesn´t cut it.

You must interact and listen to your clients.
You have to monitor all criticism without confrontation or arguing.
Are you up for it? Are you ready?

If you are, congrats. If you’re not, you’d better think this through. Social networks are ushering the future and your business depends on it…

A tale by Gustavo Rocha (lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br - content in Portuguese only), based upon real events from his clients before hiring services:

Once upon a time there was a lawyer. He read and heard about the changes the legal practice was going through, IT and all, still he thought that his business was going pretty well as it was and so he kept it.

Time went by and his office procedures were the same as always.

Relentless, there came upon his door the technology snags.

At first the lawyer tried to appeal the Supreme Court by writing. No way. Faxing, not allowed. The appeal only could be submitted electronically, which requires a digital certificate. Not knowing at all bout any of this, our lawyer only found about it at 4 PM on the last day for the appeal to be presented…  their was no way he could ever get a digital certificate on time. So, once upon a time there was an appeal deadline…

After this setback, he contacted his Bar Association and got the most needed digital certificate. “That solves it” and back to his office he went. There, he gave it to an intern: “Here you go. Now it is all up to you”, he said, confortably from behind his marble top desk…

While stuck in a traffic jam, another reality struck him: the car he was driving, his hardly earned car, that had cost him many sleepless nights, was now in someone else’s hands. He, of all people, had given his digital certificate and password to an intern, who had just transfered part of the lawyer estate to a sleazeball…

Once upon a time, there was the estate…

The lawyer took legal action against that and got his belongings back. Then, he got himself a new digital certificate and decided that him and him alone would use it…

Still he was not free from arm.

As a law professional, he had overlooked his office management, its procedures systematization on matters and the bussiness itself. That meant that he was tied up by electronic procedures and digital certification… Then he took the decision of hiring the services of consulting agency for updating procedures, implementing IT, legal marketing, etc… they need 12 months for the whole deal, though. “That’s an absurd! 12 months?? I can do it myself in 12 months! Less than that.” Poor devil… 12 months came and went and not much was changed…

Moral of this tale: Once upon a time, there was a lawyer…

Do not allow your business to sink this low. There is a way out if you have will enough, perseverence, love for what you do and hard work, lots of it. If you think you can not do it on your own, look for help from someone who is an expert on that field.

Don’t let yourself be stuck on “once upon a time, there was a lawyer”…

IT and management do really make the difference.