Post by Braz Pereira, muchBeta’s Chief Commercial Officer:

Since we got LawRD out, we’ve had a two way approach as to spread its users community: the Internet and its social networks and the direct approach to legal practice professionals.

When contacting law firms for demoing LawRD (on the premises or online), we’ve systematically faced the ’software salesperson stigma’, which recalls them an array of bad memories from previous cases of IT deployment: the need for training, trying to figure how ‘this and that’ is done or bothering someone with tons of questions about it, trying to get in contact with the vendor to solve problems and glitches and never getting to solve them in due time, …

It’s by the time when clients realize that LawRD is altogether different from what they’re used to, or someone who has used or already using LawRD recommends us, that the ’software salesperson’ label gets yanked off. From then on things get smoother, our clients can immediately spot what sets our app from the rest: easy and intuitive use, available from any Internet connection, free 30 day trial, great pricing and no need for upfront investment.

Aiming to override this hurdle when presenting LawRD, we’ve come up with an affiliates program so we can support and reward those willing to make LawRD known and used by the most number of users. This means that we will pay a monthly amount for as long as 10 years, per active user each affiliate brings to us. Whoever has tested LawRD’s performance has the chance of having an extra source of income, helping us overcome the ’software salesperson stigma’ by scheduling LawRD demos.

We have a SaaS application for supporting the email contacts from our affiliates, which allows them to keep up with their contact performance and who have read their emails and when.

The challenge is set. It pays to pay a visit to affiliates.lawrd.com:

Post by Braz Pereira, muchBeta’s Chief Commercial Officer:

When we first started to develop LawRD, we were quite aware that, in many fronts, the concept we meant to come up with was going to be ground-breaking to most law practice professionals.

The innovation here, is the fact that LawRD is a service, not software sold in a CD-ROM demanding an upfront investment and periodical upgradings.

Being a SaaS, all its data is hosted in the “cloud” (Amazon data centers in LawRD’s case) thus being available through any Internet connection, freeing its users from concerns with servers, firewalls, viruses, IT infrastructure, compatibilities and safety.

LawRD has a mandatory free 30-day trial, no upfront investment and its monthly payment is done  accordingly to the number of active users. No long-term contracts or commitments, quit when you want to.

These facts are self-evident and, in our view, point to the new paradigm to which we move into at fast pace (thanks Gmail, homebanking, Salesforce and all other that paved the way to solutions such as LawRD).

The awareness for these advantages really stands out when a software “glitch” turns up, though. Usually, users call the software vendor presenting a complaint or asking for customer support. Then, a location visit from a technician is scheduled, which never happens as soons as needed, plus there are delays of all sorts, traffic jams and other setbacks until the problem is fixed and that support is paid for.

On the other hand, LawRD’s support is requested through the application itself:

Right away, LawRD team takes charge of the situation and, on most instances, users doubts are cleared or the problem is solved in a couple of hours. Most of our replies to help requests are just to inform our clients that the situation they contacted us for in the first place, is now solved.

Odd as it may seem, it is there and then, when doubts and problems arise, that we can better prove the edge that SaaS presents, being much more than software that one must pay for the the right to use it, LawRD is actually a service, provided by a team that stands only a click away, to solve any doubts or problems from our clients, in a quick and swift way, shortening waiting and offline times to a minimum.

To conclude, for LawRD, solving doubts and problems, is a deciding factor in our clients trust and satisfaction.

Post by Braz Pereira, muchBeta’s Chief Commercial Officer:

From its genesis LawRD was devised in close proximity to law firms’ reality, so that their performance and ease of use needs are met.

During the stage of sorting procedures and requirements, the law professionals we’ve consulted were unanimous on the growing level of demand from their clients, regarding client support and on updating them on their matters.

More and more, clients want be informed and updated on the development and what’s being done in defense of their interests. To fulfill such legitimate yearning, they usually contact directly the lawyers or firms they’ve contracted. To keep their trust and satisfaction, one has to display professionalism, control over the matters and the ability to answer issues such as dealines, tasks undertaken, fees and payments.

With this reality in mind, we aim to ease the work of those who have the responsability of keeping updated and supporting clients, enabling, from a simple Internet connection, data related to any given matter thus allowing them answering, on the fly, to most questions clients ask.

Once the Matter is clicked on, the matter in question  selected, the following page opens up:

Besides the header showing the client’s contacts and matter ’s generic info, it is possible to consult immediately reports on: money, time, productivity and profitability. These provide for an overview and immediate grip on the matter’s status.

Questions on tasks already executed or billing sheets, can be answered through the Time tab, wherein one can find about: who, when and what!

Any doubts on matter expenses, a click on Expenses gives way to seeing all expenses, sorting the ones pending on approval, the ones already approved and the ones that have been billed:

The Comments tab gives access to comments submitted by the team working on that matter and other documents related to it:

The Events tab presents dates and events with significance to the matter:

The Billing tab adresses billing sheets, with the matter’s history and the billing sheets already issued:

Gathering all data concerning a matter in a single place, gives way to respond, on the fly, to the majority of concerns by clients, thus conveying professionalism, control over the matters, transparency, service quality and aiming the client’s satisfaction.  This approach ranks high on LawRD’s users degree of satisfaction, namely those who deal directly with client support.

Ah, the good old days when selling a product or a service was all about ‘the five marketing Ps: Product, Price, Place, Promotion and People.

Today we live in a more complex universe:

• Complex and globalized;
• Complex, globalized and online;
• Complex, globalized, online and interactive.

That’s right! Clients are different now. A client will search online for matching prices and bargain the delivery with the product seller, then he/she will use a credit card to buy that product made in China, which is sent as a gift to a friend in India, who happens to be in the Bahamas on holidays seating in front of a computer in some hotel.

Clients are debating companies on social networks, nowadays. They demand. They want technical support. They want solutions.

Let’s not verse on those people that are not within reason at all, they’re just looking for reasons to argue about anything.

Let us picture this practical example: I buy a Dell computer over the internet. Why this brand and not any other? Here are some tips:

• Dell’s website is great for customizing your PC;
• They always have sales promotions on Twitter;
• I always get on line support from them.

Supposing that PC has some video glitches.

I contact their technical support services and, let’s us imagine I get no reply, (actually I’ve witnessed the opposite, but for the sake of the example, we’ll say they didn’t), then I’ll Twitt about this issue.

Within few hours, people are bad mouthing the brand.No mass marketing and advertising will keep any brand imune from those that can really jugde it.

Some might say: Well, that goes for products, but services are different.

Are they? Really?

If I can show to my clients that I’m using IT means, what they’ll notice it’s just the file I’m working on and not reams of other papers. If I keep them updated on their files by email and have ‘their backs’ with little nothings like this, are they going to focus that much on my pricings?

If they’re looking for low rates, let them look for it. If they’re looking for quality services they will look for the assistance I’m offering.

Don’t fool yourself about clients. Keep always a step ahead from them. Surprised them on the details. There are others in your businness, with technical and qualification skills.

Your smile, reports, management, presentation, way of talking and acting are unique, though.

That is the essence that will make the difference by the time of hiring or not, of buying or not.

To conclude:

On this day and age, marketing goes beyond the traditional, it is supposed to be interactive, to make use of social networks and to accept criticism as a lesson for constant and full growth.

Transcription of an original post by Rui Amores, lawyer and partner at RA Law Office, from the Inconfidencias (content in Portuguese only) blog:

“The legal practice is the worst managed and most productivity challenged of all practices, probably. I’m talking about Portuguese legal practice, a small one, with little resources, few employees: solo practitioners, so to speak. It may not sound pleasant that the legal practice is not just of public interest but a livelihood for many who must support their families, pay for their children’s education, pay the bills, i.e. the  sort of needs that all PEOPLE have to face.

At times it seems to be a heresy, a gross fault when a law firm is profitable, well run and squanders neither  time nor money. It should always be available and willing to spend mercifully time away to whom may want to take advantage from us, may they be clients who happen to have forgotten their wallets at home and so not paying for the consultation, or simply the courts and Judges always counting on us to be at their service.

Well, it doesn’t have to be so. It can not be so. A law firm has to know:

• How many clients it has;
• How to contact them swiftly;
• The time spent on each task;
• Expenses and costs per matter;
• The matters there are per client;
• What is the billing at any given moment.

Computers are great and effective when assessing on the above goals, Up until recently we were dependent on software that generally was little user friendly; expensive since there was the need for a license for each user; it had to be installed on our computer or it  had to run on an intranet, which seldom happens in law firms.

On the other hand, law firm management software overlooked the fact that at this day and age, law practice happens not only in the office, as well as in the court houses, state buildings and generally wherever clients have their interests located. Adding to this, there is the fact that laptops are taking the place of the old pen and paper at courts lounges and court rooms.

Not long ago, it came to light in Portugal, a law firm management system that meets all these needs, namely, accessing at anytime and from anywhere an online platform and therein log everything that has been done for a client. LawRD, that is the name of such a platform that provides the answers to the issues afore described. It is quite worthy to give it a try for 30 days, completely free.

I did and I’m enjoying it.

If you want to know more on the system’s features and potential watch this video:”

Post by Susana Gonçalves, lawyer, partner at Advogados Associados and LawRD user since 2009:

“When I first started my practice, I was the youngest in a newly found firm and for that reason I was assigned to be the middle person with the IT service that we worked with, assuming that being the youngest equaled to be the most apt to understand IT’s procedures and language. To put it into context I’m talking
about 1993, the time when Windows OS was starting off in Portuguese offices - and on its way to be the universal tool it is now - and emails were timidly sneaking into our routines.

For this reason I was compelled to become acquainted with computers and programs, solely from the user’s view point. By the time I started my own practice, experience had taught me that I couldn’t do without an effective management program, but the ones available were expensive and very limited, which led me to give up IT completely and go back to the good old timesheet on paper, later turned into Excel when it was time to bill, with all inherent lapses.

However, when I found LawRD and the help I get from its support team at muchBeta, the scene changed and now I have and effective control on all relevant management elements, effortlessly and with no significant time cost, checking on data further than I used to be able to, in the little time I have for my practice management, withstanding the assessment of team work and profitability of the resources allocated.

It stands to reason that in order to get results from LawRD there is a need for discipline when it comes to submitting data, but pretty soon it became as natural as checking my email for new messages.

One of its qualities that I couldn’t let go without mention is the easy access it enables at anytime, anywhere, thus allowing me to log any task, even at night from my home and away from the office’s bustle.

And of course I have to stress the pricing: unbeatable and the most inexpensive.

LawRD makes it easy for me to fill in billing sheets, objectively assess performance and make more time for a much better work.

Thanks muchBeta!”

Uplifting news to start 2010 with: DreamSimplicity.com website ranked LawRD - Reports on Demand on its Top 25 web solutions:

http://www.dreamsimplicity.com/top25.html

DreamSimplicity is a SaaS (Software-as-a-Service) solutions directory wherein one can find articles, news, videos and events on this industry.

We stress out one of the main features of SaaS solutions: there’s nothing to install and start working right away. It is easy as pie working with LawRD on your daily life: it just takes an Internet connection, a web browser  and link to http://www.lawrd.com.

We are waiting your visit.

It took place in Brussels on the 25-26th of September last the European Lawyers Brussels Conference.

The event was organized by the European Lawyers team. This group gathers presently 2.873 lawyers from allover the world on Facebook and is a perfect example of the power of networking that the internet enables like the BBC points out.

LawRD - Reports on Demand could not fail to support this event. The photo depicts our COO when presenting our law firm management SaaS application at the conference:

LawRD team wishes to say thanks to the organization and everyone at the conference for the nice and professional manner in which we were received.

LawRD is a SaaS - software as a service - application, thus delivered over the Internet. Therefore, LawRD’s users data is stored on Web servers.

It is only natural for issues and doubts on data security to arise.

Before getting to the point, here is some food for thought: it is almost certain that you already bought something or did some sort of banking transaction on the Internet. Most definitely, you use e-mail.

The commom denominator to these 3 situations: with no exceptions, they all use Web servers.

With LawRD, we have implemented industry’s best practices in order to offering the safest data protection possible. Such procedures are:

• Data storing on Amazon servers via Amazon Web Services (AWS). Amazon web servers have physical security that equals the one found in military facilities. For instance, every access, be it physical or electronic, to data centres by Amazon employees is registered and audited regularly. AWS service security was good enough for NASDAQ to lodged store it’s Market Replay service.
  Adding to this, operational security is ensured by LawRD’s development team and suported by implementing firewalls and permanently updating the operating systems that support the Web application stored on Amazon servers.

• Safe communication between users’ browsers and the application servers. From the very first access to the site, communication is protected by HTTPS protocol through a 256 bits SSL digital certificate.
  
  HTTPS and the digital certificate assure that both communication between browsers and servers is encrypted (safe from prying eyes), but also garantees that users are actually accessing LawRD’s website and not an illegal surrogate.
  
  For a more in depth  reading on LawRD’s security, please go to
  https://www.lawrd.com/html/files/en/security.pdf

• Pledge of confidentiality: for us at LawRD confidentiality is a pledge described in our Privacy Policy document: https://www.lawrd.com/html/files/en/privacy.pdf. The #5 of that document states: 5 - muchBeta will not make any of the collected information available to anyone. We will never sell, rent, exchange or share your personal information with any third-parties (…)
  Another important issue: Although muchBeta owns the code, databases, and all rights to the LAWRD application, you retain all rights to your data.

Aware that data security is vital to all web application users, we ground ourselves to the best safety practices available and keep updated using state of the art technology.

With LawRD, lawyers and law firm managers can control the critical variables on their practices:

• The revenue per client and matter;
• Tracking time and productivity of their teams.

The main goal is the issuing of reports on the fly, whenever and wherever there is an Internet connection: LawRD is available as SaaS application!

Check on this presentation all functions of LawRD, in our SlideShare space: