Post by Gustavo Rocha, lawyer and consultant in management, IT and quality for law firms. He’s the author of Gestão.Adv.br (content in Portuguese only):

A lot has been said on managing law firms, on how they need to organize and prepare present today’s market, etc.

Management is a wide, true and assertive word. Not the answer to everything, though.

Law practice management is like an adjective in a sentence, it needs a subject and a verb. How so?

Subject: What is the point on talking about standard procedures and results analysis when those in charge of the firm are not doing their homework? Management ought to be the first ones to be involved in any firm evolving process. They will be the driving force so all staff see changes in a serious, willing and respectful light.

Managing stands for assessing internal procedures, reviewing and change whatever it needs so the business  may thrive. This calls for the presence of all partners in this process. Executive tasks can be delegated, however, strategic ones are to be set by those who take all risks and sort the firm out i.e. the partners. A tree alone does not a forest make, of course. Everyone at the firm must be in tune with the practice and its project. For that purpose, the subject (be it a leader, a partner or a manager) has to be a constant presence so it all comes into being.

Verb: if we have subjects (people willing to face up the challenge of changing) the first step is taken. But with no concrete action (verb) nothing happens. It’s a basic law of physics: for something to leave it’s inertia something must alter that.

So, what actions are taking you presently on your practice? At least, you should invest on:

• Law marketing;
• Social networks;
• Proper software.

One has to be connected to today’s market (law marketing) and present/future market (social networks), as well as, to IT as an edge in your business (more productivity with less people by managing data).  It not enough for you to be the subject, you’ll need to have and to be the verb of change.

Adjective: it is what specifies and distinguishes within a sentence. That is exactly what management does. There is none without subjects nor actions. Even if a firm is formed with driven, self assured and leading people in the legal practice, without management all is doomed in presence of the demands of the present market reality. Management provides firms with quality, efficacy and productivity.

Those are the demands that the market wants to be met. How is your firm doing in this regard? Are the subjects who work with you driven and focused? Have you any planning for strategic results? Is management an edge at your firm? More than qualifying, management differentiates in today’s market.

To conclude, management has to go along with driven subjects and focused actions towards quality, efficiency and productivity in your practice.

Post by Nuno B.M. Lumbrales, lawyer, partner at Lumbrales & Associados and LawRD user:

The development of non legal skills, i.e. management, strategy and leadership, has been subject of an ever growing interest in law firms, regarding their senior partners.

Such a trend implies investments on professional training in those areas and others alike.

The matter of leadership, particularly, raises important and complex issues, unlike those concerning management, for it has a life of its own, manifesting itself and coming into being, many times in a spontaneous manner, whenever the company structure or some of its elements make way for any voids of power and initiative.

All organizations have some sort of “official structural grid” which defines functions, competences and hierarchy within them.

However, when the officially designated leaders do not act effectively, more often than not, when initiative and procedure leadership are concerned, these are taken by elements less empowered, hierarchy wise, but naturally more keen to take such decisions.

This gap between “official and real” structures striving within companies, in medium or long term,  will  result in counter-productivity.

From all the issues that will breed from that situation, the difficulty in legitimizing merit within the organization, stands out. Adding to it, is the increase awkwardness in coping with the different agendas, objectives and priorities (even preferences) of these two co-existing leaderships.

All the mentioned factors and circumstances are hurdles and setbacks in any company’s performance and productivity.

That is why all companies, namely law firms, ought to ensure that their leaders have all the necessary conditions to in fact exercise their competences, under the penalty of, not doing so, squandering their resources (i.e. time) trying to solve and sort inside conflicts, otherwise avoidable.

Post by Braz Pereira, muchBeta’s Chief Commercial Officer:

From its genesis LawRD was devised in close proximity to law firms’ reality, so that their performance and ease of use needs are met.

During the stage of sorting procedures and requirements, the law professionals we’ve consulted were unanimous on the growing level of demand from their clients, regarding client support and on updating them on their matters.

More and more, clients want be informed and updated on the development and what’s being done in defense of their interests. To fulfill such legitimate yearning, they usually contact directly the lawyers or firms they’ve contracted. To keep their trust and satisfaction, one has to display professionalism, control over the matters and the ability to answer issues such as dealines, tasks undertaken, fees and payments.

With this reality in mind, we aim to ease the work of those who have the responsability of keeping updated and supporting clients, enabling, from a simple Internet connection, data related to any given matter thus allowing them answering, on the fly, to most questions clients ask.

Once the Matter is clicked on, the matter in question  selected, the following page opens up:

Besides the header showing the client’s contacts and matter ’s generic info, it is possible to consult immediately reports on: money, time, productivity and profitability. These provide for an overview and immediate grip on the matter’s status.

Questions on tasks already executed or billing sheets, can be answered through the Time tab, wherein one can find about: who, when and what!

Any doubts on matter expenses, a click on Expenses gives way to seeing all expenses, sorting the ones pending on approval, the ones already approved and the ones that have been billed:

The Comments tab gives access to comments submitted by the team working on that matter and other documents related to it:

The Events tab presents dates and events with significance to the matter:

The Billing tab adresses billing sheets, with the matter’s history and the billing sheets already issued:

Gathering all data concerning a matter in a single place, gives way to respond, on the fly, to the majority of concerns by clients, thus conveying professionalism, control over the matters, transparency, service quality and aiming the client’s satisfaction.  This approach ranks high on LawRD’s users degree of satisfaction, namely those who deal directly with client support.

Post by Nelson Teixeira, muchBeta’s Chief Data Officer:

LawRD’s reports are devised so that any law firm manager gets an immediate answer on data submitted to the system.

To that end, we’ve identified in the system, the main Entities to which data is associated to. These are: Clients, Matters, Lawyers, Rainmakers and Performance. These entities can be individually used as value aggregators or combined as data filters.

Next, we’ve also identified all numerical Pointers on: how much we have forecast on costs, how much are we actually spending and how much are we profiting. We have also crossed these basic pointers with invoices status and the partial amonts of these dedicated to expenses and tasks. This data allows us to know, among other important issues, the Net Worth logged in the system the Plan Accomplish Ratio or the Time Productivity.

This data analysis will enable the end user with a tool for spotting, in an analytic fashion,  the causes for an atypical billing period, a decrease on revenue, growth or slowing trends. When examining the issues we’ve mentioned, LawRD’s reports will tell us about: Who, to Whom, What, When, Brought by Whom, under Whose Responsability and the ever wanted HOW.

In order to ease the equation of problems, reports are sorted by Entities, each having four analysis groups: Money, Time, Profitability and Productivity. Every group contains a set of pointers clustered by the entity previously chosen. If willing to do so, users can also filter data through a form containing all six entities.

Example: lawyer John presents a 25% decrease on productivity for this month. Given his quite up to standard and regular performance over the past few months, I’m having some trouble pin pointing what is the cause for that. The issue may present three possible angles:

• John is losing focus and is just not keeping up with his usual performance, as the productivity report states.
• The firm is going through a rough spot. That can easily be concluded by the time line of the report on Turnover.
• Jonh is working on a matter that turned out to be a black hole. To check on this case, I must select the matter entity, the Time analysis group and the filter lawyer John. A discrepancy between the logged time and the billed time will sort the cause for this problem.

Given the large amount of data used in every report, which involves nearly all application’s data structures, we had to devise a strategy of data cache in order to simplify and streamline data selection. The sole minor issue here is that, data is not displayed in real time (updating happens every half hour), but when it is imperative, users can override this by manually updating it in a single click.

The tasks submitted into the timesheets must be approved by the matters managers. Upon such an approval, managers will examin and validate data remaining available for future billing sheets.

To do that, just select the day(s) to be sent for approval. The user below chose only November 9 to be sent:

LawRD lets you select a complete week to be sent for approval, in a single click. Just go to that week’s tasks total amount (in this example the box underneath 6h21m was ticked). Thus, the totality of tasks on the days in that week is automatically selected:

Once the days are selected, the user will click on send for approval to get to the ….

… Description box wherein, data that the managers may find relevant is to be displayed. The Approve now box will automatic approve the timesheet, when the user is also that matter’s manager. For instance, in case the user is also the manager of the D015 matter, the 2h21m task will be immediately approved.

To finish off just click Send it.