2010 - The year we make contact
Gustavo Rocha,
January 6, 2010
Today’s post takes its title from a 1984 movie: 2010 - The year we make contact the sequel of 2001- A space odissey.
Looking back on 2009, I find it a fruitful year regarding the legal and entrepreneurial areas. We had a lot of technological developments, more lawyers are facing their practices as companies, more management, technology and quality are embedding the judicial minds. This was a year of big legal marketing, social networks and strategic alliances.
And what has 2010 in store for us? Dreams, longings, wishes and mostly work.
Yes, I wish you dream a lot, for dreams feed our hope and bring happiness from the smallest thing, from the minimum acomplishment, from what is palpable.
May your wishes come true. Hope for good things and they will come true.
May the yearning fill your life. Hope for happiness, love, friendship, endearment and after dreaming, thinking and whishing, do the main thing: work. May work guide your path in 2010. Not just in the professional acomplishment sense. Work as a verb of construction. Work as a will to change. Work as a new way to see the world.
I think that the movie predicted legal practice and entrepreneurship in 2010.The legalpractice and its marketing, as well as entrepeneurs are totally interconnectd through this word: contacts. This is how networks emerge, be they virtual or face-to-face. This is how people trust each other. This is the way to hire a professional.
Everything is contacts! Not the contact per se, but the display of trust, i.e. forwarding. Learn that forwarding is as important and should be as criterious as establishing contacts is. When you forward a contact, you commit your name, your good name and you give credibility.
Learning to deal with social networks is key for 2010. It is not enough to be connected and have thousands of followers on twitter, facebook or plaxo. Be connected and interact with this audience.
2010 will be the year we will make contact.







