The Complaint’s Paradox
Braz Pereira,
March 3, 2010
Post by Braz Pereira, muchBeta’s Chief Commercial Officer:
When we first started to develop LawRD, we were quite aware that, in many fronts, the concept we meant to come up with was going to be ground-breaking to most law practice professionals.
The innovation here, is the fact that LawRD is a service, not software sold in a CD-ROM demanding an upfront investment and periodical upgradings.
Being a SaaS, all its data is hosted in the “cloud” (Amazon data centers in LawRD’s case) thus being available through any Internet connection, freeing its users from concerns with servers, firewalls, viruses, IT infrastructure, compatibilities and safety.
LawRD has a mandatory free 30-day trial, no upfront investment and its monthly payment is done accordingly to the number of active users. No long-term contracts or commitments, quit when you want to.
These facts are self-evident and, in our view, point to the new paradigm to which we move into at fast pace (thanks Gmail, homebanking, Salesforce and all other that paved the way to solutions such as LawRD).
The awareness for these advantages really stands out when a software “glitch” turns up, though. Usually, users call the software vendor presenting a complaint or asking for customer support. Then, a location visit from a technician is scheduled, which never happens as soons as needed, plus there are delays of all sorts, traffic jams and other setbacks until the problem is fixed and that support is paid for.
On the other hand, LawRD’s support is requested through the application itself:
Right away, LawRD team takes charge of the situation and, on most instances, users doubts are cleared or the problem is solved in a couple of hours. Most of our replies to help requests are just to inform our clients that the situation they contacted us for in the first place, is now solved.
Odd as it may seem, it is there and then, when doubts and problems arise, that we can better prove the edge that SaaS presents, being much more than software that one must pay for the the right to use it, LawRD is actually a service, provided by a team that stands only a click away, to solve any doubts or problems from our clients, in a quick and swift way, shortening waiting and offline times to a minimum.
To conclude, for LawRD, solving doubts and problems, is a deciding factor in our clients trust and satisfaction.








